That\’s the pseudonym of the man behind @BPGlobalPR, which if you have not read it yet, is pretty brilliant. Here he\’s speaking out against the inanity of BP trying to \’protect their brand\’.
\”You know the best way to get the public to respect your brand? Have a respectable brand. Offer a great, innovative product and make responsible, ethical business decisions. Lead the pack! Evolve! Don’t send hundreds of temp workers to the gulf to put on a show for the President. Hire those workers to actually work! Don’t dump toxic dispersant into the ocean just so the surface looks better. Collect the oil and get it out of the water! Don’t tell your employees that they can’t wear respirators while they work because it makes for a bad picture. Take a picture of those employees working safely to fix the problem.\”
Preach on, sir. Preach on.
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