\”It\’s up to you\”

I wouldn\’t have instantly thought to use the word \’groundbreaking\’ to describe the upcoming new release from Radiohead. For my tastes, they peaked somewhere in between Kid A and Amnesiac. Then again, I sounded the death knell on Pearl Jam a while back, and then their last album went ahead and was pretty decent, so who knows.

Still, this is groundbreaking. And I\’m all for it.

Come next Wednesday we\’ll all be able to go out to the internets and download the new Radiohead album, In Rainbows, and when it\’s time to pay up for the privilege we\’ll be presented with the statement: \”it\’s up to you\”. Pay as much or as little as you like. Or pay nothing. If this doesn\’t speak to the fact that bands generally get screwed on album deals with record companies, I don\’t know what does.

I\’ll be very interested to see what the fallout is from this. Will other established bands follow suit? How much money will Radiohead make on the honor system? Will I be able to download first and then pay if I like what I hear? Regardless, I hope this is the start of a trend.







4 responses to “\”It\’s up to you\””

  1. anderswa Avatar

    while i’m a big fan of the bends and ok computer, i’m not sure about this whole “best band in the world” talk.

    irregardless. i think this is a good idea, and am guessing people will actually pony up cash for the album. however, i don’t think the same would be true if a pulpy group or artis with more “mass appeal” (britney, anyone?) offered their music in this manner.

  2. jake Avatar

    having never once paid for a radiohead album (thanks al…) i will do my part to pay for this one. they’ll get my $10. woo hoo.

    crazy idea, glad a big band is pushing the limits out there.

  3. wadE Avatar

    really good article… great points… both the “death knell” for the record industry and the whole profitability of touring…
    maybe if some labels retooled and didn’t push crap out, they might have a chance of staying in business long term.

  4. sparklegirl Avatar

    It’s like everything else about Radiohead: totally cool but with a healthy dash of self-importance.

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