Mmmmmm...Doughnut!

- wadE

Krispy Kreme's bring a smile to just about everyone's face.

For those of you who have had the pleasure, you know what I mean, but for the rest of you...mmmmmmm, you've been missing out!

The History of Krispy Kreme:

In 1933, Vernon Rudolph, the founder of Krispy Kreme, bought a doughnut shop in Paducah, Kentucky from a French chef from New Orleans. He received the company's assets, good will, and the rights to a secret yeast-raised doughnut recipe.

It wasn't long before Rudolph and his partner decided to look for a larger market. They moved their operations to Nashville, Tennessee, where other members of the Rudolph family joined the business and opened shops in Charleston, West Virginia, and Atlanta, Georgia.

At first, the business was primarily delivery-selling doughnuts to local grocery stores. Then, during the early summer of 1937, Rudolph decided to leave Nashville to open his own doughnut shop. He took with him two other young men, a 1936 Pontiac, $200 in cash, doughnut-making equipment, the secret recipe and, most importantly, the name Krispy Kreme Doughnuts.

After some disappointments searching for a new location, Rudolph settled in Winston-Salem, North Carolina. During the late 1930s the city was developing into an economic hub in the Southeast with diversified industries such as tobacco and textiles. "Why not doughnuts, too," said Rudolph.

The three partners used their last $25 to rent a building across from Salem College and Academy in what is now called historic Old Salem. With too little money left to buy ingredients, Rudolph convinced a local grocer to lend them what they needed in return for payment once the first doughnuts were sold.

Next, Rudolph needed a way to deliver the doughnuts so he took out the back seat of the Pontiac and installed a delivery rack. On July 13, 1937, the first Krispy Kreme doughnuts were made and sold at the new Winston-Salem shop.

Soon afterward, people began stopping by the shop to ask if they could buy hot doughnuts. The demand was so great that Rudolph opened the shop for retail business by cutting a hole in the shop's wall so he could sell the doughnuts. This innovation was the beginning of Krispy Kreme's modern-day window service.

Krispy Kreme is best known for its fresh, glazed, yeast-raised doughnuts, "Krispy Kreme Original Glazed," which stores announce to their customers with the unique glowing red "Hot Doughnuts Now" sign. Krispy Kreme also makes more than a dozen other varieties of yeast-raised and cake doughnuts, real fruit pies, cinnamon buns and several varieties of snack foods.

WOW, wasn't that fascinating?

But what is it about these 200 calorie (11 grams of fat, 2 grams of fiber) hoops of dough and glaze that make them so special? It's the texture...so smooth...almost creamy.

Good news for Minnesotans...two stores are coming soon. One in Maple Grove, and one at the Mall of America! Summer of 2002! I'll be sure to keep you all posted!

- 04/02/2002


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