The Rose Bowl Game!
There it was, in big, Reggie Bush sized letters in the middle of the field. Rose Bowl Game, it said. ABC followed that protocol in all of its
voice-over work coming out of commercials: The Rose Bowl Game, presented by Your Mom, is sponsored by. . .
It's the Rose Bowl. It's the only one, and we all know that it's a game already. No one is confusing it with old Betsy Johnson's Rose Bowl, sitting there
on her side table in Des Moines, IA (but coincidentally also sponsored by a large corporation). It's been the Rose Bowl for so long that it's got an official
nickname: The Grand-daddy of them all. To just arbitrarily append the word 'game' to the end of it, well it's just wholly unnecessary, and a little
redundant. Can anyone explain it at all?
Oh yeah, and it was actually a pretty good game, too. I'm sure the media hype machine will call it the best game ever by the end of today. It wasn't. It
was a very good game between the two best teams this year. So congratulations to Texas, for winning the Rose Bowl. Game.
Now bring on the Super Bowl Game!
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feedback. Maybe we'll even run your letters in future Gambits. 'The Daily Gambit' is updated every weekday.