That’s the pseudonym of the man behind @BPGlobalPR, which if you have not read it yet, is pretty brilliant. Here he’s speaking out against the inanity of BP trying to ‘protect their brand’.

“You know the best way to get the public to respect your brand? Have a respectable brand. Offer a great, innovative product and make responsible, ethical business decisions. Lead the pack! Evolve! Don’t send hundreds of temp workers to the gulf to put on a show for the President. Hire those workers to actually work! Don’t dump toxic dispersant into the ocean just so the surface looks better. Collect the oil and get it out of the water! Don’t tell your employees that they can’t wear respirators while they work because it makes for a bad picture. Take a picture of those employees working safely to fix the problem.”

Preach on, sir. Preach on.

I’m not usually a big fan of these advice type articles. I’m of the opinion that diet advice boils down to the following phrase: Eat less. Work out more. That said, I think this is worth a look, both because of the startling badness of some of these concoctions, and the clever imagery with which they’re presented. So go ahead, have a look:

The 20 Worst Drinks in America.

This would have been a feel-good story. A random group of folks decides to pull together content and publish a magazine, an actual thing, in 48 hours, with the theme of ‘Hustle’. It works, and finds some pretty decent critical review.

And then CBS sues them for infringing on the brand of their 48 Hours news magazine programming.

I realize that we’ve turned into a vulture society, where people can make a lot of money for doing absolutely nothing (c.f. Wall Street geniuses making millions by buying and selling abstract concepts) . . . but this kind of lawyering drives me batty. Since when does CBS get to own the idea of a time span of two days?

I’ve been considering an iPad post ever since it was announced, but one thing kept stopping me – I couldn’t answer the question of why it exists. “What’s it for?” “What does it do?”

I get the feeling that this blog post is going to come as close as anything to summing up the answers to these questions. Note in particular:

I don’t think I’ll be buying any more desktops going forward. I don’t think I’ll even be buying any more laptops going forward.

They’ve all been largely obsoleted (at least at my home) by a sleek $499 device that doesn’t really have any right to be called a “computer” in the traditional sense.

Sure, there’s a handful of tasks that I still would prefer a real computer, but — amazingly — that list has now shrunk dramatically. In less than a week.

What does it do? Almost everything you’d want it to, in a package that goes everywhere pretty easily. It’s a consumer device that does most of what a computer does, at a reasonable price, and with a streamlined user interface that won’t confuse your parents or grandparents. It’s not gonna be your primary computer if you can’t get past the notion of what you can’t do with it, and if you’re a computer programmer, or a graphic designer, or for some reason your computer is the only thing you use for DVD playback, it shouldn’t be. For the rest of us, however . . .

Make something that, even to me, looks a heck of a lot like magic:

I won’t say that I’m exactly eager to plop down the amount of money that Photoshop CS5 will cost . . . but wow.

(Found via John Nack’s blog.)